Brand Index of Pakistan

The Brand Index of Pakistan (BIP) is a pioneering and internationally benchmarked evaluation framework designed to assess, rank, and elevate the performance of brands operating within Pakistan. As a dynamic and multidimensional tool, the BIP measures brands not only by their market presence but also by their commitment to sustainability, ethical practices, and their ability to build and sustain consumer trust.

By providing actionable insights, the BIP empowers stakeholders—including businesses, investors, policymakers, students and consumers—to make informed decisions, drive innovation, and foster a competitive yet responsible marketplace.

The BIP focuses on established, fastest growing and emerging brands with significant market influence across diverse sectors in Pakistan, including but not limited to FMCG, technology, finance, healthcare, and retail. By spotlighting brands that excel in sustainability and consumer trust, the BIP aims to set new benchmarks for excellence, encourage industry-wide best practices, and contribute to the nation’s economic growth and global competitiveness.

The BIP undergoes updates every three months, offering a long-term view of brand performance. The findings are made available both digitally and in an extensive report, which encompasses in-depth brand profiles, rankings, and an analysis of significant trends.

As a forward-thinking initiative, the BIP is more than just a ranking tool—it's a catalyst for driving positive change to encourage brands to adopt more sustainable practices and contribute to a socially and environmentally responsible marketplace. It identifies gaps, highlights opportunities for improvement, and celebrates brands that lead by example in creating a sustainable and consumer-centric ecosystem. Through its rigorous methodology and commitment to transparency and auditability, the BIP aspires to become the gold standard for brand evaluation in Pakistan and a model for similar initiatives worldwide.